Press Release Summary = After making web sites for business, our company, http://www.australianonlinemarketing.com, has found common mistakes that business owners make.
Press Release Body = FOR IMMEDIATE RELEASE 11/12/2005
7 Mistakes Business Owners Make with Graphic Design and On line Marketing
Coffs Harbour, NSW -
After making web sites for business, our company, http://www.australianonlinemarketing.com, has found common mistakes that business owners make.
While a lot of business web sites look good, they fail to communicate effectively with the end user and with the search engines.
Many businesses are failing reach effective on line market share due to lack of strategy and search engine optimization built into their web sites.
After our research we found a command thread of mistakes that bus ness owners make.
1. No web site at all. As we are getting close to 2006, it is amazing that many businesses have not got a web site, or they do not understand how their businesses can benefit on line.
2. Most businesses get their web site made by a graphic artist. Graphic artists do a great job, however, most do not understand on line marketing strategies and search engine optimization. We believe web sites should look good, function well, market to the end user and be found by the search engines.
3. Lack of technology on line. The amount of web sites that are not using audio or video on line is amazing. Businesses spend huge money advertising on the radio and television, yet they fail to use these principals on line, in fact they could increase sales up to 300% with the correct use of audio and video.
4. No what\'s in it for me. Allot of business talk allot about themselves and what they can do. Although this has its place, the end client should be catered for 1st.
5. Not asking questions. Businesses cons tally fail in not asking their market about themselves. A simply on line survey or questionnaire, can really make the on line user feel that they are being \'heard.\" It also provides great information that the business can use for market research.
6. Lack of newsletter subscriber opt in. In traditional online sales letters, there are millions of sites which captures prospects email addresses. However, when it comes to traditional bricks and mortars businesses online, very few actually use this method to communicate with their market.
7. Offline systems to support the business website. Many businesses most forget their websites in terms of offline marketing. Be it a simple form in a retail store to sign people to their online newsletter, or even to direct their newspaper advertising to their website, which can support a lot more information to their end user. There are many systems business can use to help the effectiveness of the website.
Andrew Clacy builds websites for businesses. He has been to Zurich, San Jose and Miami USA in 2005 to get the latest internet marketing Information for his clients.
Please contact me for further information Direct line: (02 66 517 661 Mobile 0400 607 207 Email: andrew@yourmarketingmentor.com Other helpful information can be found at: http://www.australianonlinemarketing.com
Web Site = http://www.australianonlinemarketing.com
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